Phở SOL is a pioneer in using purified alkaline ionized water to prepare its phở broth.

Phở SOL elevates the traditional, iconic Vietnamese phở by pioneering the application of leading Japanese alkaline ionized water filtration technology, creating a bowl of phở that is not only exceptionally flavorful but also offers remarkable benefits for health and physique.

The flavorful phở broth is prepared using alkaline ionized water

Phở SOL, also known as Phở Thìn by SOL, is a familiar brand among lovers of authentic Hanoi-style phở in Ho Chi Minh City. The soul of a Phở SOL bowl lies in its clear yet deeply flavorful broth, true to Northern Vietnamese taste, leaving a lasting impression after just one try. Phở SOL uses a rich combination of beef leg bones and marrow bones, and especially dried sea worms (sá sùng) to naturally enhance sweetness. The broth is simmered in pure alkaline ionized water for up to 12 hours, allowing the alkaline ions to help extract maximum essence and nutrients while reducing excess fat, resulting in a more refined flavor and a broth that is considered beneficial for health.

When asked, Mr. Dao Bang Trinh, CEO and founder of the Phở SOL system, shared: “I have traveled to Japan many times and noticed that they use alkaline ionized water in simmering broth for popular noodle dishes such as ramen and udon. It not only creates a richer and more delicious flavor but also offers significant health benefits. From there, I aspired to become a pioneer in applying alkaline ionized water to phở preparation for Vietnamese diners.” Through the conversation, one can clearly feel the founder’s passion.

Beyond pioneering this unique broth-making method using alkaline ionized water, Phở SOL is also extremely meticulous in selecting various types of beef. The brand uses fresh young beef delivered daily from Cu Chi, along with premium beef cuts imported directly from Australia and Japan, offering customers a wide range of high-quality choices.

Diverse Menu at Phở SOL

The menu at Phở SOL is like a whole world of phở, where the stir-fried rare beef phở is the best seller. However, what truly leaves a lasting impression and wins over even the most demanding diners is the collection of sizzling hot stone bowl phở dishes that are hard to resist, such as premium marbled Wagyu rare beef stone bowl phở, smoked beef stone bowl phở, and extra large beef rib stone bowl phở. In addition, there is a wide variety of other phở inspired dishes such as crispy fried phở, mixed phở, phở rolls, along with must try Hanoi street snacks.

Visiting Phở SOL, diners can easily notice the meticulous attention to detail and the perfectionist mindset of its founder. On each table, there is always a homemade chili sauce with a bold, aromatic heat, and guests can also order crispy fried dough sticks to enjoy an authentic Hanoi-style phở experience. The phở is served in nostalgic porcelain bowls inspired by old Hanoi aesthetics, while each spoon and pair of chopsticks is elegantly finished with lacquered and gold plated details. The restaurant space evokes a familiar Hanoi atmosphere, featuring vivid mural paintings of blooming bougainvillea, old street corner electric poles, and vintage public loudspeakers, all harmoniously blended within an elegant Indochine style architectural concept. A key interior highlight is the use of wood and iron materials painted in deep green tones, seen in rattan furniture, window frames, and stairways reminiscent of old apartment buildings. Subtle touches of bright red patterns, inspired by traditional subsidized era peacock blankets, add a distinctive nostalgic accent throughout the space.

Although it was established in 2020, within just three years Phở SOL has expanded to many prominent locations across Ho Chi Minh City.

In the city center, it operates branches on Hai Trieu in District 1 (opposite Bitexco Tower) and Nguyen Truong To in District 4. In the new residential areas of District 7, there are branches on Canh Vien and Nguyen Duc Canh. In Thao Dien, District 2, the brand features a spacious 800 square meter location with a lush garden space. It has become a favorite destination for office workers, families, and is especially popular among international guests.

Ms. Nguyen Thanh Thuy, Operations Director and Co founder of Phở SOL, shared:

“Today’s customers are very sophisticated. Phở SOL aims to offer both local and international diners not just a traditional bowl of phở, but a complete Vietnamese culinary art experience. It is delicious in flavor, in the meticulous preparation process, and even in the way it is enjoyed and appreciated.”

She added regarding the brand’s development direction:

“With many years of experience in the F&B industry, we continuously improve, adapt, and innovate to elevate Vietnamese phở, not only for local diners but also to bring it closer to international guests.”